Elder Family of Scots merchants and ship owners saw the infant South Australia as an opportunity to expand their business interests. Alexander Lang Elder (1815–1885), the pioneer, arrived in 1839 and established a trading business.
In October 1896, within one year of the Lumière brothers’ first public screening of film in Paris, the first public film screening in South Australia occurred at the Theatre Royal in Hindley Street
The South Australian Tourism Commission, established in 1993, focuses on marketing South Australia as a tourist destination to interstate and overseas markets.