This hotel on North Terrace was first licenced as a public house in 1878 and was closed and demolished in 1971. To many, ‘The South’, the city’s three-storey grand hotel, was Adelaide.
Reflecting the province's progressive founding ideals, the University of Adelaide on North Terrace was South Australia's first university, established in 1874.
The South Australian Tourism Commission, established in 1993, focuses on marketing South Australia as a tourist destination to interstate and overseas markets.