With their carnivals and regattas, bathing-beauty competitions, amusements, sea and sand, beaches were one of the key gathering places for South Australians from the 1870s to the 1950s. 

Elder Family of Scots merchants and ship owners saw the infant South Australia as an opportunity to expand their business interests. Alexander Lang Elder (1815–1885), the pioneer, arrived in 1839 and established a trading business. 

In 1881 Adelaide became the first Australian capital city to be connected to a water-borne sewerage system.